Description
Total Credits: 6.5 (LPM 4.0, Ethics 2.5)
Combining a discussion of basic best practices with a review of ethics-based opportunities and constraints, this program will provide an overview of technology and Internet resources to grow your firm. Learn how to use technology and Internet resources to target the clients you want to build your practice effectively and efficiently.
Learn how to attract clients and develop business. This program will provide practical ideas you can implement right away. Panelists will share advice on attorney websites, public relations, LinkedIn marketing, targeted prospecting and social media.
Panelists will also explore the limitations placed on lawyers by the ethics rules. Leading authorities on legal ethics will discuss the New York Rules of Professional Conduct, case law, and ethics opinions governing the marketing of legal services by lawyers.
Materials
Slides |
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| Greenwald - Ethics of Personal Marketing and Business Development | Available after Purchase | ||
| Greenwald - Ethics of Personal Marketing and Business Development printable | Available after Purchase | ||
| Marc Halpert - LinkedIn | Available after Purchase | ||
| Marc Halpert - LinkedIn printable | Available after Purchase | ||
| Marcia Golden - Marketing Plan Lecture Power Point | Available after Purchase | ||
| Marcia Golden - Marketing Plan Lecture Power Point printable | Available after Purchase | ||
Materials |
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| Registrant Information Marketing 2016 | Available after Purchase | ||
| Agenda | Available after Purchase | ||
| Front Pages | Available after Purchase | ||
| Table of Contents | Available after Purchase | ||
| Introduction | Available after Purchase | ||
| Chapter One - Strategy and Planning | Available after Purchase | ||
| Chapter Two - Why Clients Demand Value and How Your Success Depends on Delivering It | Available after Purchase | ||
| Chapter Three - Personal Basics | Available after Purchase | ||
| Chapter Three Appendices | Available after Purchase | ||
| Chapter Four - Client Relationships-Research and Communication Techniques | Available after Purchase | ||
| Chapter Four Appendices | Available after Purchase | ||
| Chapter Five - Networking-Art and Science | Available after Purchase | ||
| Chapter Six - Consultative Selling | Available after Purchase | ||
| Chapter Six Appendices | Available after Purchase | ||
| Chapter Seven - Knowledge Sharing | Available after Purchase | ||
| Chapter Eight - Social Media | Available after Purchase | ||
| Chapter Nine - Legal Ethics and Lawyer Business Development | Available after Purchase | ||
| Chapter Ten - Firm Culture | Available after Purchase | ||
| Chapter Eleven - Law Firm Activities that Support Individuals Business Development Efforts | Available after Purchase | ||
| Chapter Twelve - Client Feedback | Available after Purchase | ||
| Chapter Thirteen - The Pricing of Legal Services | Available after Purchase | ||
| Chapter Fourteen - Where Do Advertising and Public Relations Fit Into My Business Development Arsenal | Available after Purchase | ||
| Chapter Fifteen - Coaching | Available after Purchase | ||
| Chapter Sixteen - Technology to Support Growing Your Practice | Available after Purchase | ||
| Chapter Seventeen - Success Supports | Available after Purchase | ||
| About the Editor | Available after Purchase | ||
| About the Contributors | Available after Purchase | ||
| Powerpoint - Marc Halpert - LinkedIn | Available after Purchase | ||
| Powerpoint - Marc Halpert - LinkedIn printable | Available after Purchase | ||
| Powerpoint - Greenwald - Ethics of Personal Marketing & Business Development | Available after Purchase | ||
| Powerpoint - Greenwald - Ethics of Personal Marketing and Business Development printable | Available after Purchase | ||
| Powerpoint - Marcia Golden - Marketing Plan Lecture | Available after Purchase | ||
| Powerpoint - Marcia Golden - Marketing Plan Lecture printable | Available after Purchase | ||
| Powerpoint - Stanley - FindLaw and Google Legal Market Trends Infographic | Available after Purchase | ||
| Powerpoint - Stanley - FindLaw and Google Legal Market Trends Infographic printable | Available after Purchase | ||
| Powerpoint - Tobol - Internet Marketing printable | Available after Purchase | ||
| Powerpoint - Tobol - Internet Marketing | Available after Purchase | ||
| Handout - List of Online Directories | Available after Purchase | ||
| Marketing Plan Worksheet-2016 | Available after Purchase | ||
| Faculty Biographies | Available after Purchase | ||
| Greenwald - Ethics of Personal Marketing and Business Development (1.7 MB) | Available after Purchase | ||
| Handout - List of Online Directories (40 KB) | Available after Purchase | ||
| Lear - Avvo (5.7 MB) | Available after Purchase | ||
| Marcia Golden - Marketing Plan Lecture PowerPoint (2 MB) | Available after Purchase | ||
| Marketing Plan Worksheet-2016 (234.7 KB) | Available after Purchase | ||
| PowerPoint - Marc Halpert - LinkedIn (4.2 MB) | Available after Purchase | ||
| Stanley - FindLaw and Google Legal Market Trends Infographic (142.2 KB) | Available after Purchase | ||
| Tobol - Internet Marketing (7.7 MB) | Available after Purchase | ||
Alternate Options
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Ethics of Pers. Marketing and Bus. Development (1.0 Ethics) (Audio Only)
Original Program Date: 03/03/2016 |
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Overview of Internet Marketing Options (2016) (1.0 LPM) (Audio Only)
Original Program Date: 03/03/2016 |
|
Internet Directory Options for Lawyers (2016) (1.5 LPM) (Audio Only)
Original Program Date: 03/03/2016 |
|
Ethics of Online Marketing (2016) (1.0 Ethics Credits) (Audio Only)
Original Program Date: 03/03/2016 |