Description
Total Credits: 4.0 ( Skills 2.0, LPM 1.5, Ethics 0.5)
Law Practice Management Continuing Legal Education programs are open to all members and non-members. Topics include finance, technology, human resources, marketing, client development and day-to-day operations of your law firm.
Program Agenda:
- Components of a Business Development Plan
- Creating an Ethical, Professional, Distinctive Brand
- Content Marketing Using Technology to Reach Your Audience
- Email Marketing: Why It’s Ideal to Grow Your Practice
- Marketing Content: How to Build an Audience and Where to Find Content
- Firm-Wide Marketing Content
- Be Competitive: Use Artificial Intelligence in Your Small Firm
- How a Non-Techie can make Effective Technology Decisions
- My Technology
- How to Preserve and Enhance Your Online Reputation
- The Ethics of Online Advertising: Attorney Advertising Rules in New York
Program Faculty:
John Rumely, Rumley Advisors
Nancy Schess, Esq., Klein Zelman Rothermel Jacobs & Schess LLP
Dr. Carol Schiro Greenwald, Ph.D., MarketingPartners
David Fischer, Solutions for Growth
Marcia Golden, DJD Golden
Nancy Wu,Tannenbaum Helpern Syracuse & Hirschtritt LLP
Ryan McClead, Neota Logic
Deborah E. Kaminetzky, Esq., Kaminetzky Law & Mediation P.C
Shannon M. Wilkinson, Reputation Communications
Pery Krinsky, Esq., Krinsky PLLC
Materials
| 1 - PPT - John Rumely - The Business Plan | Available after Purchase | ||
| 2 - PPT - Carol Schiro Greenwald - Creating an Ethical Professional Distinctive Brand | Available after Purchase | ||
| 2 - Article - Carol Shiro Greenwald - Ratchet Up Your Ethics to Create a Practice Clients Will Love | Available after Purchase | ||
| 3A - PPT - David Fischer - Email Marketing - Why It's Ideal to Grow Your Practice | Available after Purchase | ||
| 3B - PPT - Marcia Golden - Content and Contacts | Available after Purchase | ||
| 3C - PPT - Nancy Wu - Firm - Wide Marketing Content | Available after Purchase | ||
| 4 - PPT - Ryan Mclead - Using AI in Your Small Firm | Available after Purchase | ||
| 5 - Article - Deborah Kaminetzky - My Tech - Prioritizing the Tech You Use in Your Practice | Available after Purchase | ||
| 5 - PPT - David Rosenbaum- How a Non-Techie Can Make Effective Technology Decisions | Available after Purchase | ||
| 6 - PPT - Shannon Wilkinson - Reputation Communications | Available after Purchase | ||
| Complete Course Materials | Available after Purchase | ||
| 1 - PPT - John Rumely - The Business Plan (103.3 KB) | Available after Purchase | ||
| 2 - PPT - Carol Schiro Greenwald - Creating an Ethical Professional Distinctive Brand (864.3 KB) | Available after Purchase | ||
| 2 - Article - Carol Shiro Greenwald - Ratchet Up Your Ethics to Create a Practice Clients Will Love (308.5 KB) | Available after Purchase | ||
| 3A - PPT - David Fischer - Email Marketing - Why It's Ideal to Grow Your Practice (1.7 MB) | Available after Purchase | ||
| 3B - PPT - Marcia Golden - Content and Contacts (3.9 MB) | Available after Purchase | ||
| 3C - PPT - Nancy Wu - Firm - Wide Marketing Content (32.2 KB) | Available after Purchase | ||
| 4 - PPT - Ryan Mclead - Using AI in Your Small Firm (5.8 MB) | Available after Purchase | ||
| 5 - Article - Deborah Kaminetzky - My Tech - Prioritizing the Tech You Use in Your Practice (121.7 KB) | Available after Purchase | ||
| 5 - PPT - David Rosenbaum- How a Non-Techie Can Make Effective Technology Decisions (181.5 KB) | Available after Purchase | ||
| 6 - PPT - Shannon Wilkinson - Reputation Communications (561.9 KB) | Available after Purchase | ||
| Complete Course Materials (8.2 MB) | Available after Purchase | ||