Total Credits: 4.0 (Professional Practice 2.0, Skills 2.0)
Jury selection is still very much a right brain exercise based on an attorney’s experience. That can never be replaced. Good attorneys are good observers of people observers and ultimately have to rely on their own judgment, which includes the passion to win, the need to offer the best representation to the client. All of which involves empathy, discernment, body language, and simple observation.
But good data is power and it can arm a good attorney with the depth and clarity of information that the other side does not have. It reduces the game of chance, offers better odds than a coin flip, and illuminates which arguments have a better chance of working or not working and among which types of people.
We’re fortunate today to have the capacity to be able to collect, analyze, and find the meaning of data from many sources and in such a compressed time period. This program will review some of the data services that are available for attorneys – both probabilities and percentages and real feelings and biases. This program, presented by John Zogby Strategies, will cover:
Program Faculty
Benjamin Zogby, Esq., partner, graduated from Georgetown Law and was a commercial litigator in New York City for 5 years at the oldest Wall Street firm, Cadwalader Wickersham & Taft LLP.
John Zogby, founder of the world-famous Zogby Poll and Senior Partner at John Zogby Strategies has been conducting public opinion surveys, analysis and consulting for a variety of companies and agencies in the public and private sectors for four decades.