Description
Total MCLE Credits:7.0, Law Practice Management 3.5, Ethics 3.5
What You Need to Know about Law Firm Strategic Marketing & Business Development
The program content includes best practices and tips on how to:
• Use firm resources to enhance lawyers’ marketing activities
• Create and implement a strategic plan that focuses on growth
• Develop firm-sponsored events that create marketing opportunities
• Leverage new media for business development
• Use technology to make marketing easier, more effective and more efficient
• Market ethically
Materials
Slides |
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| Agenda (193.9 KB) | Available after Purchase | ||
| Ennico - Individual Marketing - Strategies and Ethics Power Point | Available after Purchase | ||
| MCLE Form (67.3 KB) | Available after Purchase | ||
| Ennico - Individual Marketing - Strategies and Ethics (245.6 KB) | Available after Purchase | ||
| Ennico - Individual Marketing - Strategies and Ethics Power Point (suitable for printing) | Available after Purchase | ||
| Levine - Client Interviews Power Point | Available after Purchase | ||
| Levine - Client Interviews Power Point (80.1 KB) | Available after Purchase | ||
| Levine - Client Interviews Power Point (suitable for printing) | Available after Purchase | ||
| Russo - Strategic Marketing (1.6 MB) | Available after Purchase | ||
| Skyles - Client Centric Communication | Available after Purchase | ||
| Skyles - Client Centric Communication (2.4 MB) | Available after Purchase | ||
| Skyles - Client Centric Communication suitable for printing | Available after Purchase | ||
| Tobol - Social Media as Marketing Tool (1.9 MB) | Available after Purchase | ||
| Tobol - Social Media as Marketing Tool | Available after Purchase | ||
| Tobol - Social Media as Marketing Tool suitable for printing | Available after Purchase | ||
Materials |
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| Registrant Information 2015 Marketing Your Practice | Available after Purchase | ||
| Front Pages | Available after Purchase | ||
| Table of Contents | Available after Purchase | ||
| Introduction | Available after Purchase | ||
| Chapter One - Strategy and Planning | Available after Purchase | ||
| Chapter Two - Why Clients Demand Value and How Your Success Depends on Delivering It | Available after Purchase | ||
| Chapter Three - Personal Basics | Available after Purchase | ||
| Chapter Three Appendices | Available after Purchase | ||
| Chapter Four - Client Relationships-Research and Communication Techniques | Available after Purchase | ||
| Chapter Four Appendices | Available after Purchase | ||
| Chapter Five - Networking-Art and Science | Available after Purchase | ||
| Chapter Six - Consultative Selling | Available after Purchase | ||
| Chapter Six Appendices | Available after Purchase | ||
| Chapter Seven - Knowledge Sharing | Available after Purchase | ||
| Chapter Eight - Social Media | Available after Purchase | ||
| Chapter Nine - Legal Ethics and Lawyer Business Development | Available after Purchase | ||
| Chapter Ten - Firm Culture | Available after Purchase | ||
| Chapter Eleven - Law Firm Activities that Support Individuals Business Development Efforts | Available after Purchase | ||
| Chapter Twelve - Client Feedback | Available after Purchase | ||
| Chapter Thirteen - The Pricing of Legal Services | Available after Purchase | ||
| Chapter Fourteen - Where Do Advertising and Public Relations Fit Into My Business Development Arsenal | Available after Purchase | ||
| Chapter Fifteen - Coaching | Available after Purchase | ||
| Chapter Sixteen - Technology to Support Growing Your Practice | Available after Purchase | ||
| Chapter Seventeen - Success Supports | Available after Purchase | ||
| About the Editor | Available after Purchase | ||
| About the Contributors | Available after Purchase | ||
| Supplemental - Ennico - Individual Marketing - Strategies and Ethics Power Point | Available after Purchase | ||
| Supplemental - Ennico - Individual Marketing - Strategies and Ethics Power Point (suitable for printing) | Available after Purchase | ||
| Supplemental - Levine - Client Interviews Power Point | Available after Purchase | ||
| Supplemental - Levine - Client Interviews Power Point (suitable for printing) | Available after Purchase | ||
| Supplemental - Skyles - Client Centric Communication Power Point | Available after Purchase | ||
| Supplemental - Skyles - Client Centric Communication Power Point (suitable for printing) | Available after Purchase | ||
| Supplemental - Tobol - Social Media as Marketing Tool | Available after Purchase | ||
| Supplemental - Tobol - Social Media as Marketing Tool suitable for printing | Available after Purchase | ||
| Supplemental - Russo - Strategic Marketing | Available after Purchase | ||
| Bio - Jeffrey Citron | Available after Purchase | ||
| Bio - Cliff Ennico | Available after Purchase | ||
| Bio - Tara Fappiano | Available after Purchase | ||
| Bio - Amy Goldsmith | Available after Purchase | ||
| Bio - Carol Greenwald | Available after Purchase | ||
| Bio - Paris Gunther | Available after Purchase | ||
| Bio - Alan Levine | Available after Purchase | ||
| Bio - John McCarron | Available after Purchase | ||
| Bio - Mark Mulholland.pdf | Available after Purchase | ||
| Bio - Andrew Peskoe | Available after Purchase | ||
| Bio - John Rumely | Available after Purchase | ||
| Bio - Vincent Russo | Available after Purchase | ||
| Bio - Nancy Schess | Available after Purchase | ||
| Bio - Steven Skyles-Mulligan | Available after Purchase | ||
| Bio - Mitch Tobol | Available after Purchase | ||