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Online On Demand

Marketing on a Shoestring (2012)


Old iMIS Number:
VC514


Description

CLE Online Video – Available for Immediate Download

Member Price | $125.00
Non-Member Price | $225.00
4.0 MCLE Ethics Credits
 

Lawyer marketing has changed dramatically in recent years. Through email, websites, blogs and social media lawyers can reach far more potential clients than ever before. This program provides a framework for understanding and managing ethical liability for lawyer marketing. Featuring ways you can market your firm on a shoestring budget, this program will cover practical approaches to attracting clients and will explore the limitations placed on lawyers by the ethics rules. Seasoned faculty will provide practical guidelines that you can implement right away. Panelists will share advice on attorney websites, blog posts and other online writing, online banner advertising, use of videos on the web, LinkedIn, Twitter, and other social media.

Leading authorities on legal ethics discuss the New York Rules of Professional Conduct, case law, and ethics opinions governing the marketing of legal services by lawyers while marketing experts provide practical tips and advice.

Materials

Alternate Options

Using Social Media To Market Your Firm (2012)
Original Program Date: 03/07/2012
Ethics and Legal Marketing (2012)
Original Program Date: 03/07/2012