Lawyer marketing has changed dramatically in recent years. Through email, websites, blogs and social media lawyers can reach far more potential clients than ever before. This program provides a framework for understanding and managing ethical liability for lawyer marketing. Featuring ways you can market your firm on a shoestring budget, this program will cover practical approaches to attracting clients and will explore the limitations placed on lawyers by the ethics rules. Seasoned faculty will provide practical guidelines that you can implement right away. Panelists will share advice on attorney websites, blog posts and other online writing, online banner advertising, use of videos on the web, LinkedIn, Twitter, and other social media.
